Marketing and marketing-related technology operations are becoming more and more data-driven. Marketing teams need skills that far exceed an understanding of traditional concepts. Teams are being asked to play critical roles in the development and implementation of complex business requirements. Additionally, they find that their new normal is to determine and define the systems and process that are the backbone of tailored messages and situation-based customer experiences.
- Inaccurate data makes your customers crazy.
- Missing data makes your processes inefficient.
- Incomplete data renders your marketing efforts irrelevant.