My personal Facebook post today went something like this:
The odds of needing an umbrella in Arizona is low. The odds of me having an umbrella are low. Yet, somehow, despite the odds, these too events came together this morning. #luckygirl
Then, just as I was still basking in my luck, I learned that I had won a ticket to the Dallas Digital Summit (#DDSUM14!) simply by retweeting a LaunchDFW tweet about the event. Now, in reality I’ll happily retweet Rachel and LaunchDFW any day of the week, but to win a fairly expensive event ticket is a great way to get my Twitter ROI up.
So here I sit, doubly lucky… now to take advantage of it, right? If it’s true that “The harder I work the luckier I get” then how about testing the hypothesis that the luckier I am the harder I need to work?
For a newly-minted marketing consultant this is the equivalent of going to Disneyworld! I mean really look at some of the folks who are going to be here:
Matthew O’Neil | Senior Director of Brand & Media, Dallas Cowboys
Matt Wallaert | Behavioral Scientist, Microsoft/Bing
Sameer Khan | Product Manager, Digital Optimization, IBM
Erik T. Bahr | Client Partner, Global Marketing Solutions, Facebook
Rand Fishkin | Wizard of Moz
And that’s just a few!
The topics on the agenda range from SEO, digital marketing segmentation and product development, to user experience trends. No doubt many of the speakers will have cutting edge perspectives on how their connections and engagement with customers is changing in the digital environment.
I’m not going to lie, I’m hoping to use this conference to make connections and to add to circle mentors. I doubt I come away as a digital marketing expert, but I’m going to do my darnedest to learn a few new tricks and find a few clients to try them out on! (If you’re interested in serving in the role of either, or if you’re attending the event as well, I’d love to hear from you find me on Twitter at @jrfoster75231.)
Anyway, thanks again, LaunchDFW! I’ll be sure to add more to my post after next week’s event!